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How to get Negative Feedback Removed

February 2, 2018 by Nathan Holmquist

Amazon is very straightforward about importance of seller feedback.  According to Amazon, “Your feedback rating is one of the most important measures buyers use when making purchasing decisions.”

I will show you how to remove negative feedback at the end of this article, but first I want to go into detail about the importance of your feedback score.

Feedback Influences Buy Box Position – Amazon uses seller feedback (among other factors) to determine who gets the buy box.  All things being equal, the seller with the better feedback usually gets the sale.

Feedback Impacts your Relationship with Amazon – If your seller account gets suspended, Amazon does factor feedback into its decision to reinstate your account.

Feedback Adds Value to your Business – The more positive feedback you receive, the more you set yourself apart from the competition.   A buyer will most likely pick a seller with a lifetime of 15,000 positive feedback compared to a seller with a lifetime of 200 positive feedback.

Feedback Influences Non-Buy Box Orders – Some buyers will ignore the buy box and click on the “other sellers on Amazon” link.  Then they will search for the seller with the best feedback score.

As a result, it’s very important to get negative feedback removed.  There are a couple ways you can do this.

  1. Ask the seller to remove it.
  2. Ask Amazon to remove it.

I always go with the second option first, because it’s a much simpler process.  I get about 70% of my negative feedback removed this way.

I show you the step-by-step process in the video below:

 

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Filed Under: feedback

Reader Interactions

Comments

  1. Lisa says

    February 15, 2018 at 8:24 pm

    Amazing how simple the procedure is. Very helpful video.

    • Nathan Holmquist says

      February 16, 2018 at 7:47 am

      Awesome! I’m glad it works for you.

  2. Lubos Tichy says

    February 16, 2018 at 2:34 am

    Maybe 8 months before it was relatively easy to reach feedback removal from Amazon, but not now. After feedback removal policy change it is really hard.

    • Nathan Holmquist says

      February 16, 2018 at 7:49 am

      I haven’t noticed a difference. Of course not all feedback gets removed, but a large portion does. Either way, it’s a lot better when FBA first started. You weren’t allowed to get any feedback removed under any circumstances.

  3. Boris says

    February 17, 2018 at 4:23 am

    As long as feedback is concerning product, you can get it removed. The first was successfully removed but surprisingly not the second one which actually was concerning product. Maybe if you reached our to seller support through normal contact request and asked them to remove it, they would be able to do that? Worth trying maybe?

  4. Betty says

    February 17, 2018 at 1:40 pm

    Thank you so much

  5. Linda says

    June 22, 2018 at 11:48 am

    This may have worked before but not now! Amazon has made it harder to get feedback removed even on FBA orders. They have strict guidelines now. I actually tried your method but it only let me send an email. It didn’t give me the fast answer option as shown in the video.

    If it doesn’t fall under the new criteria Customer Support will not remove it now. Some people have had luck using Amazon chat.

  6. Reinaldo Kahn says

    June 24, 2018 at 2:16 am

    Followed your instructions to the letter and got my negative review from December removed.
    Thanks

    • Nathan Holmquist says

      July 23, 2018 at 5:16 pm

      Awesome! I’m glad it worked for you.

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