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How to Use Amazon’s “Match Low Price” Feature

August 31, 2015 by Nathan Holmquist

Here's a video on how to use Amazon's “Match Low Price” feature.  Here are some quick benefits.

  • It’s free. No need to pay for an automatic repricer.
  • It actually matches the low FBA price. Remember 3rd party re-pricers and scanners can’t see all the FBA offers. With the Amazon API change in 2012, 3rd party programs can only see the top 20 competitive offers.
  • Bonus Hack. You can easily spot inventory that has no FBA competition. Therefore, you can price those items higher and still make the sale.

 

 

 

Filed Under: Pricing and Re-pricing

Reader Interactions

Comments

  1. Darin says

    September 1, 2015 at 1:49 pm

    Do you check your inventory for FBA books that are selling at silly low prices? For example if the FBA price has been around $35.99 for a while, then it ends up repricing at $8.95 because the Amazon Warehouse got a copy in and priced it to move. What do you do in a case like this?

    • Nathan Holmquist says

      September 2, 2015 at 10:38 am

      No, I do not.

  2. Cotie Cowgill says

    September 1, 2015 at 11:47 pm

    I tried this after you first posted the video. All of the books that I listed at $200 received pricing alerts and were deactivated.

    Is there a way to keep that from happening?

    • Nathan Holmquist says

      September 2, 2015 at 10:36 am

      You would need to set a min and max price to prevent Amazon from deactivating the listings. ScanLister has this feature built in. I’m not sure if the other listing programs have that.

  3. Biff says

    September 6, 2015 at 6:46 am

    Are you not using a repricer anymore?

    • Nathan Holmquist says

      September 8, 2015 at 7:22 am

      I have it paused while I try this feature out. I may go back to a repricer.

  4. Diane says

    September 15, 2015 at 1:50 pm

    Newbie just launched last month, I bought the hand held scanner but haven’t used it yet only to see if it works… and it does work GREAT! Most of my books don’t have barcodes so I have to type in the ISBN #.

  5. Jeremy C says

    September 19, 2015 at 2:29 am

    Would you know if this feature is only available to those with a Professional seller account? I don’t currently have a professional account and it doesn’t seem to allow me to do this.

    Thanks

    • Nathan Holmquist says

      September 21, 2015 at 9:45 am

      The bulk option isn’t working for me now either. Right now, I’m hitting the “match low price” button for each listing.

    • Nathan Holmquist says

      September 23, 2015 at 10:05 am

      The “match low price” feature is now showing up in the dropdown menu. There must have been a glitch earlier.

  6. FM says

    September 20, 2015 at 3:28 am

    Nathan, thanks for the video/blog post. Two questions: when you match the lowest price don’t you run the risk of triggering a race to the bottom, since many sellers set the repricers to automatically reprice when they are no longer the lowest price? I’ve read other experienced sellers who say that it’s better to price just a few cents above the lowest to remain competitive for the buy box while avoiding triggering a lose-lose pricing war. What do you think about that strategy? Also, when you use the Seller Central match low price feature, is it a one-time price adjustment, or will it continue to automatically match the lowest price? Thanks again for all your great videos and blog entries. You site remains one of my go-to blogs for book-selling on Amazon.

    • Nathan Holmquist says

      September 21, 2015 at 9:44 am

      When you match the low price usually you won’t set a pricing war. The seller central feature is just a one-time price adjustment.

  7. Greg says

    October 11, 2015 at 1:20 pm

    Nathan, are you still using this method or have you gone back to a repricer? Thanks.

    • Nathan Holmquist says

      October 13, 2015 at 10:13 am

      Yes, I’m still testing it out.

  8. tracy says

    October 13, 2015 at 11:38 am

    So this can be used to reprice to a specific condition? If I have a Like New book, will this reprice to match other lowest price Like New competitors offers or is it just matched to the lowest price regardless of condition?

    Also I sell and fulfill my sales myself. Does this system work with non FBA sellers?

    • Nathan Holmquist says

      October 14, 2015 at 10:04 am

      Yes, go to preferences and you can match based on sub-condition (good, very good, like new, etc.).

      It works for both FBA and Merchant Fulfilled. Go to the preferences tab, and select “listings with same fulfillment method”.

  9. Archie says

    October 13, 2015 at 11:52 am

    If you have a minimum price set up will this drop below your minimum price?

    • Nathan Holmquist says

      October 14, 2015 at 10:06 am

      If you set a minimum price on seller central, Amazon will deactivate the listing if it drops below the minimum price.

      • tracy says

        October 15, 2015 at 2:59 am

        So if you set a minimum price and the market goes below that, your price cannot just stay at that minimum price, it has to be deactivated?

  10. Sue Ellen McGoey says

    October 13, 2015 at 2:37 pm

    Thanks! Very useful info!

  11. Ed Garon says

    November 15, 2015 at 9:07 pm

    Great info, as is everything you do! Let us know if you decide to switch back to Reprice-it. Thanks

  12. Geo says

    November 27, 2015 at 4:48 pm

    Hi,
    Nathan hope I catch you doing well. I purchased scanlister on the 24 of November and my free trial ends on the 2 of December where subscription payment will begin.

    My issues is I have not received the download link via email and have not been able to have a trial period or have my purchase. I am purchasing from the Uk and would appreciate if you could solve this little issue.

    Kind regards.

    Mr G.

    • Nathan Holmquist says

      November 27, 2015 at 5:04 pm

      Can you please give me your Paypal address so I can look up your account? Or send me an email at info@ScanLister.com

      • Geo says

        November 28, 2015 at 6:36 pm

        Hi Nathan thank you for responding so quick , I just sent you a mail at info@ScanLister.com

        Kind regards.

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